The Easterner Advertising Rates

Circulation and Distribution

The Easterner is published every Wednesday during Fall, Winter, and Spring except during the holiday breaks and final exam periods.The Easterner is distributed in Cheney campuses and local businesses. We also distribute to the Spokane Center and Riverpoint Campuses.Eastern Washington University has a unique blend of traditional, commuter, and non-traditional students.We print three thousand copies per press run.The Easterner runs an average of 10-12 pages per issue.We address student issues of News, Campus Life, Diversity, Opinion and Sports.

Display Advertising Rates

  • Ads that we typeset: $8.00 per column inch

(Includes pre-designed ads that need to be changed and ads that we design for you.)

Discounts

  • 5% discount is offered for all pre-paid ads
  • 10% non-profit organization discount
  • 10% discount for Eastern Washington University organizations

Bulk Discounts

  • 5% discount: Same ad 4 times per quarter
  • 10% discount: Same ad 8 times per quarter
  • 15% discount: Same ad 10 times per quarter

Inserts

Inserts will only be run in increments of 3000. The cost to run 3000 inserts is $300.Inserts can be mailed directly to our printer:Griffin Publishing Inc.C/O The Easterner 2210 N. Dollar Spokane, WA. 99212 Contact us for more information.

Mechanical Requirements

A full page advertisement is 11” wide and 22” deep with 6 ad columns to each page. Column widths are as follows:
Column(s) Inches
1 1.718
2 3.625
3 5.563
4 7.469
5 9.375
6 11.31

Classifieds

Classified advertisements are $10 for 30 words. After 30 words it will cost an additional 25 cents per word. If you schedule five classified ads at one time, we offer the fifth publication of the classified free.

Quick Numbers

Full Page $1,056.00
(6c x 22”)
1/2Page $504.00
(6c x 10.5”)
1/4 Page $252.00
(3c x 10.5”)
1/8 Page $126.00
(3c x 5.25”)
Square $64.00
(2c x 4”)
Business Card $32.00
(2c x 2”)

Demographics

Students
Undergraduate 12,000
Graduate 1,000
On-Campus 20.5%
Off Campus 79.5%
Faculty and Staff 1,300

Other Information

The cost to run color is $75 per spot color or $260 for full scale color. We have a line screen of 65 LPI and a resolution of 300 DPI. The deadline for all artwork is the Friday prior to running. If you need an extension on this deadline, call your ad rep for assistance.

For additional information please contact our advertising department at:

Danielle Matthews

Danielle Matthews, Advertising Manager: 509-359-7010

Phone: (509)359-7010

Address: EWU The Easterner- Isle Hall Rm. 102 Cheney, WA 99004

E-mail: advertising@ewu.edu