Advertising Rates

The Easterner Advertising Rates

Circulation and Distribution

The Easterner is published every Wednesday during Fall, Winter, and Spring except during the holiday breaks and final exam periods.The Easterner is distributed in Cheney campuses and local businesses. We also distribute to the Spokane Center and Riverpoint Campuses.Eastern Washington University has a unique blend of traditional, commuter, and non-traditional students.We print three thousand copies per press run.The Easterner runs an average of 10-12 pages per issue.We address student issues of News, Campus Life, Diversity, Opinion and Sports.

Display Advertising Rates

  • Black and White Ads: $8.00 per column inch
  • Full Color Ads: $10.00 per column inch

(These rates are for pre designed ads and ads that we design for you)

Discounts

  • 5% discount is offered for all pre-paid ads
  • 10% non-profit organization discount
  • 10% discount for Eastern Washington University organizations

Bulk Discounts

  • 5% discount: Same ad 4 times per quarter
  • 10% discount: Same ad 8 times per quarter
  • 15% discount: Same ad 10 times per quarter

Inserts

Inserts will only be run in increments of 3000. The cost to run 3000 inserts is $300. Contact us for more information. Inserts can be mailed directly to our printer:

Griffin Publishing Inc.

C/O The Easterner

2210 N. Dollar Spokane, WA. 99212

Mechanical Requirements

A full page advertisement is 11” wide and 22” deep with 6 ad columns to each page. Column widths are as follows:
Column(s) Inches
1 1.718
2 3.625
3 5.563
4 7.469
5 9.375
6 11.31

Classifieds

Classified advertisements are $10 for 30 words. After 30 words it will cost an additional 25 cents per word. If you schedule five classified ads at one time, we offer the fifth publication of the classified free.

Quick Numbers

Full Page B&W: $1,056.00         Full Color: $1,320.00
(6c x 22”)
1/2Page B&W: $504.00            Full Color: $630.00
(6c x 10.5”)
1/4 Page B&W: $252.00           Full Color: $315.00
(3c x 10.5”)
1/8 Page B&W: $126.00           Full Color: $157.50
(3c x 5.25”)
Square B&W: $64.00            Full Color: $80.00
(2c x 4”)
Business Card B&W: $32.00            Full Color: $40.00
(2c x 2”)

Demographics

Students
Undergraduate 12,000
Graduate 1,000
On-Campus 20.5%
Off Campus 79.5%
Faculty and Staff 1,300

Other Information

We have a line screen of 65 LPI and a resolution of 300 DPI. The deadline for all artwork is the Friday prior to running. If you need an extension on this deadline, call your ad rep for assistance. We are currently are developing online advertising rates and hope to have online advertising available in the fall.

 

Online Advertising Rates

 

600 pixels X 300 pixels                       $70

600 pixels X 150 pixels                       $60

300 pixels X 300 pixels                       $50

300 pixels X 150 pixels                       $30

150 pixels X 150 pixels                       $15

 

For an additional $10 your ad can have a guaranteed spot at the top of the page

 

Advertisements will be placed on our website for one week

 

Discounts

One month (4 weeks)  10% discount

Two months (8 weeks)            15% discount

One quarter (10 weeks)           20% discount

 

Artwork or information for your ad (if we are designing for you) should be received the Friday before you wish it to be placed online.

 

The Easterner website is hosted by SNO and can be found at:

http://www.easterneronline.com.php53-12.ord1-1.websitetestlink.com/

For additional information please contact our advertising department at:

Renee Houchin, Advertising Manager

Phone: (509)359-7010

Address: EWU The Easterner- Isle Hall Rm. 102 Cheney, WA 99004

E-mail: advertising@ewu.edu